| Channel | Spend | Impressions | Video Completions | Clicks | CTR | CPM | VCR | Planned Impressions | Pacing / Portion | Conversions – Enroll | Conversions – Cost Estimate | Conversions – Nav Connect | Conversions – Broker Connect | Total Conversions | Conversion Rate | Cost per Conversion |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| $2,966.40 | 280,428 | — | 5,762 | 2.05% | $10.58 | — | — | — | — | — | — | — | — | — | — | |
| Meta | $10,580.56 | 3,404,081 | — | 36,506 | 1.07% | $3.11 | — | — | — | — | — | — | — | — | — | — |
| SEM (Vendor) | $44,791.38 | 63,900 | — | 21,773 | 34.07% | $700.96 | — | — | — | 3,361 | — | — | — | 3,361 | 5.26% | $13.33 |
| Programmatic Video | $8,119.16 | 656,458 | 430,259 | 525 | 0.08% | $12.37 | 65.54% | — | — | 29 | — | — | — | 29 | 0.00% | $279.97 |
| Programmatic Display | $31,931.84 | 8,063,932 | — | 5,388 | 0.07% | $3.96 | — | — | — | 656 | — | — | — | 656 | 0.01% | $48.68 |
| Programmatic Native | $24,993.79 | 4,696,087 | — | 10,217 | 0.22% | $5.32 | — | — | — | 185 | — | — | — | 185 | 0.00% | $135.10 |