| Channel | Spend | Impressions | Video Completions | Clicks | CTR | CPM | VCR | Planned Impressions | Pacing / Portion | Conversions – Enroll | Conversions – Cost Estimate | Conversions – Nav Connect | Conversions – Broker Connect | Total Conversions | Conversion Rate | Cost per Conversion |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Programmatic Display | $468,056.92 | 62,058,264 | n/a | 45,855 | 0.07% | $7.54 | n/a | 51,641,275 | 120.17% | — | — | — | — | — | — | — |
| Programmatic Video | $728,101.64 | 61,456,319 | 4,142,926 | 70,491 | 0.11% | $11.85 | 6.74% | 47,416,678 | 129.61% | — | — | — | — | — | — | — |
| Streaming TV | $1,421,374.26 | 35,064,253 | 12,233,537 | 50 | 0.00% | $40.54 | 34.89% | 28,394,991 | 123.49% | 642 | 10,505 | 1,351 | 640 | 13,138 | 0.04% | $108.19 |
| Meta | $680,248.13 | 62,627,168 | 836,301 | 618,492 | 0.99% | $10.86 | 1.34% | 63,626,796 | 98.43% | 160,211 | — | — | — | 160,211 | 0.26% | $4.25 |
| TikTok | $234,936.93 | 20,528,257 | 107,081 | 64,213 | 0.31% | $11.44 | 0.52% | 20,510,198 | 100.09% | — | — | — | — | — | — | — |
| $83,134.09 | 5,966,956 | 32,700 | 29,909 | 0.50% | $13.93 | 0.55% | 5,938,143 | 100.49% | 671 | 33,093 | — | 146 | 33,910 | 0.57% | $2.45 | |
| Snapchat | $149,065.65 | 16,603,683 | 382,688 | 32,247 | 0.19% | $8.98 | 2.30% | 16,562,333 | 100.25% | — | — | — | — | — | — | — |
| YouTube | $561,962.04 | 54,009,891 | 14,038,052 | 191,046 | 0.35% | $10.40 | 25.99% | 47,282,352 | 114.23% | — | — | — | — | — | — | — |
| All Social | $1,709,346.84 | 159,735,955 | 15,396,822 | 935,907 | 0.59% | $10.70 | 9.64% | 144,569,220 | 110.49% | 160,882 | 33,093 | — | 146 | 194,121 | 0.12% | $6.70 |
| Social Influencers | — | 5,844,097 | 14,489 | 4,777 | 0.08% | — | 0.25% | — | — | — | — | — | — | — | — | — |
| Streaming Audio | $80,419.99 | 6,750,790 | — | n/a | n/a | $11.91 | — | — | — | 4,153 | — | 7,181 | — | 11,334 | 0.17% | $7.10 |
| Podcasts | $26,462.29 | 1,567,154 | — | n/a | n/a | $16.89 | — | — | — | 2,071 | 24,750 | 3,957 | — | 30,778 | 1.96% | $0.86 |
| Search Engine Marketing | — | 513,159 | n/a | 161,295 | 31.43% | — | n/a | — | — | 40,614 | — | — | — | 144,926 | 28.24% | — |